Direct the Drama

Although Nokia was still the #1 player in India, it was was slowly losing ground in the highly competitive smartphone segments. Consumers remained unaware of Nokia’s innovations, and the numerous benefits of using a Nokia smartphone.

The challenge– How to trigger consumer interest in Nokia Smartphones and win the heart of a fickle, self-absorbed youth audience.

The idea– An interactive video experience where we put users in the shoes of three typical teenagers, grappling with epic everyday dramas and asked them to resolve the issues… with a little help from Nokia Smartphones. We had feature-led banners to lead the users to the full video microsite. At the end of the story, users were asked to submit their own version of the sequel to the brand’s Facebook page.

Result- The site got more than 19000 unique visitors in the first 24 hours and more than 300000 in a month. Users shared 2000 stories on the Facebook page.

Awards- Silver Abby.

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