On the occasion of Sensodyne (GSK) celebrating 5 years in India, a display campaign takes the user to the brand’s FB page where the loyalists are rewarded with a return gift. In the banner the user is prompted to blow out a candle to ‘Join the Celebration’. The banner uses the mic installed in the machine. However, in the absence of a mic, the cursor automatically changes into a hand and the user is asked to fan out the candle instead.

Although rich media in nature, the banners were created and coded in such a way that they ran on ordinary media properties, saving a lot of media dollars

Click here to launch banner. Adobe Flash player plug-in required.

Video grab of the banner-

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The banner where users are prompted to blow the candle out-

Landing environment on Facebook-

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