This lock-down taught us never to take the most important things in life, love, relationship and friendship, for granted. 

Granny’s 71st birthday was celebrated over Zoom. The granddaughter in Bangalore made a montage video of old family pictures sourced from various family members from all over the country. Uncles and aunts from other parts of the country debated the dinner menu over the phone. Someone else forwarded a link to a certain playlist to Ramu Kaka on WhatsApp with step-by-step instructions. All that little plotting and planning finally paid off as granny had the most awesome surprise birthday party ever!

All it takes is just a little effort and bit of ingenuity to show that you care. Whenever you get a chance, make those moments spent together matter.

And while you bring it your loved ones, Nescafé Gold brings it your coffee experience. We call it…

Nescafe The Art of Making Moments

Execution-

  1. Short 10 second videos on brand’s social channels.
  2. A 6 second product video loop as homepage take-over on Flipkart.
  3. Static banners on popular e-commerce sites.

Video 1-

Play Video

[Post copy]

Special moments are special because they are thoughtful and have that extra finesse. While you bring it to your grandpa love, Nescafé Gold brings it to your coffee experience.

Video 2-

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[Post copy]

To make a moment truly special, you need a little more brewing time. While you bring it for your beloved, Nescafé Gold brings it to your coffee experience.

Video 3-

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[Post copy]

Creating a special moment sometimes needs a little more involvement. While you bring it for your little one, Nescafé Gold brings it to your coffee experience.

Father’s Day on social-

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[Post copy]

This Father’s Day, make the moments matter with the best man in your life.

Partner in crime-

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[Post copy]

Moments become gold standard when you indulge in something special. While you bring it for your kid, Nescafé Gold brings it to your coffee experience.

Miss you emoji-

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[Post copy]

Some gestures are so thoughtful that they turn into golden memories. While you bring it for your partner, Nescafé Gold brings it to your coffee experience.
 

A post to promote Around the World, a mini campaign by Nescafé Gold where 6 lifestyle influencers shared coffee recipes they picked up from various parts of the world, each recipe being unique to a particular country –

Nescafe The Art of Making Moments

[Post copy]

 

Follow us @nescafeindia to experience the art of making moments from around the world.

Because with Nescafé Gold you don’t just make a cup of coffee, you create a special moment.

6 sec product video-

Play Video

[Home page take-over]

A 6 second vertical video of the product window was created for the home page take-over property of Flipkart. The video runs in a loop.

Master creative for ecom platforms-

Nescafe The Art of Making Moments
Nescafe The Art of Making Moments
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